By IQT News posted 22 Jul 2021

(Forbes) Quantum computing is still in the early days of commercialization, but we are by no means “stuck” there. Raghunath Koduvayur, Head of Marketing and Communications of IQM Quantum Computers is the author summarized here by IQT-NEWS.
Koduvayur asks: Who will take us there? Who will embody the quantum paradigm in the same way that IBM and the others embodied classical computing?
Koduvayur believe this as yet unknown “embodiment of the quantum paradigm” could be a startup — and that it could come from somewhere in Europe.
Leadership in the quantum field doesn’t only require innovation around cutting-edge tech — it also requires a successful long-term business strategy. It means developing and leveraging relationships with companies, governments and industry consortiums; contributing to public and private policy discussions; and maintaining brand awareness and consistency throughout it all. This is extra challenging when lead times for partnerships can be as long as five years or more.
The winners in the quantum race will have to bring a lot more to the table than just competitive technology. They will also need the best in marketing, communications and business leadership.
In 2019, more deals were struck around quantum technology in Europe than in the rest of the world combined. Indeed, some believe the U.S. is dragging its feet in areas like quantum security, but it has more private and startup quantum companies than China.
Crucially, Europe is also taking a collaborative approach to quantum innovation. Earlier this year, French President Emmanuel Macron initiated the launch of Scale-Up Europe, an ambitious plan to make Europe the home of 10 tech companies worth €100 billion each by 2030.
countries like France, Germany and the U.K. are generally never been far behind in technology development. In March 2021, seven other EU nations (Belgium, Italy, Germany, Luxembourg, Malta, the Netherlands and Spain) signed a year-long agreement to explore how to create a European quantum communication infrastructure.
in the long term, there likely won’t just be one or two winners in the quantum space. Being first-to-market still matters deeply, though, and the stakes could hardly be higher. Koduvayur believe European companies have everything to fight for and most certainly should not be counted out.

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