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Cynthia Fraser, PH.D
Analytics Advisor

    Professor Fraser advises IQT Research on forecasting and statistical techniques. At IQT Research she has been instrumental in carrying out valuations of quantum technology patents and quantum companies.

    In addition to her work with IQT Research, Professor Fraser is Associate Professor at the McIntire School of Commerce at the University of Virginia. She is author of the definitive book on running advanced statistical models in Excel — Business Statistics for Competitive Advantage with Excel and JMP: Basics, Model Building, Simulation, and Cases (2024 Edition, https://www.amazon.com/Business-Statistics-Competitive-Advantage-Excel/dp/3031425545/ref=sr_1_4?crid=12HYY67MVVH9O&keywords=Cynthia+Fraser+statistics&qid=1704114043&sprefix=cynthia+fraser+statistics%2Caps%2C70&sr=8-4)

    Professor Fraser has expertise in marketing strategy, modeling, quantitative analysis, applied economics, and international business. She holds a Ph.D., Marketing and Econometrics from The Wharton School, University of Pennsylvania. Her current research focuses on the impact of background music in marketing communications on customer learning and differences in Western and Eastern consumer behaviors.

    Professor Fraser has published research in marketing and management journals, including Journal of Marketing; Journal of Consumer Research; Decision Science; Management Science; Psychology & Marketing; and Oxford Handbook of Music and Advertising.